How to build a winning brand

Joanna Jensen is the entrepreneur behind Childs Farm, the British multi-award-winning baby and child personal care brand she created in 2010 to help her daughters’ sensitive, eczema-prone skin.

Drawing on experience in investment banking in London and Hong Kong, Jensen turned an emotional need into a commercially rigorous brand from day one. Childs Farm also became the first B Corp in UK baby and child personal care in 2022.

In this lecture Joanna will share what it takes to be a successful entrepreneur, how to create a great brand and how to know, understand and reach the right consumer.